PR RESEARCH

MediaPlan offers its services in the field of research in Public Relations. As a part of the research process we aim to acknowledge all possible stakeholders, who may be directly and/or indirectly involved in communications process. Research in PR will help to identify effective communication channels, power relations and many other aspects of communications. There is a special focus on the analysis of knowledge, attitude and behaviour of publics on the researched issue.

MediaPlan emphasises research in corporate communications, which allows to effectively scrutinise corporate identity and corporate image of an organisation. Depending on the interest of the client, MediaPlan has the capacity to analyse corporate communications of an organisation internally and externally.

Research in the field of internal communications (employee communications) is an exclusive offer of MediaPlan for the organisations, which are urged to initiate organisational change or aim to perform organisational change "inside out".

We apply a variety of research methods commonly used in PR and Marketing. We are delighted to serve high quality research following latest developments in the world of research. Due to the technologically equipped focus group room and CATI system we make our research projects possible to monitor for 100%.

Research in PR aids to plan and implement effective PR campaign, which is a tangible component of a successful PR campaign.