RESEARCH IN MARKETING

MediaPlan believes that academically proved research is the keystone for a successful development of the marketing component of an organization. Therefore, we do our best to provide with highest equality research packages to our customers. MediaPlan ensures technologically armed capacity for providing reliable and valid research. To catch up with the latest developments in the field of research, MediaPlan is pleased to introduce its focus group room, CATI system, due to which the research process becomes 100% monitored.

MediaPlan can offer research in the following fields:

• Examination of consumers´ needs, preferences and motivations
• Evaluation of consumers´ knowledge and attitude towards a particular brand
• Evaluation of brand components (product, price, package, name etc)
• Evaluation of the effectiveness of advertisement campaigns
• Experimenting and testing of advertisement campaigns

Research in the field of Marketing will serve as an invaluable tool for further campaign planning and implementation.