CATI

Computer Assisted Telephone Interview:

• Examination of brands´ rating
• Examination of costumers´ preferences
• Examination of corporate image and reputation
• Examination of public opinion

CATI system allows conducting phone interviews in the shortest possible period of time and having reliable data.


FOCUS GROUP

• Due to the focus group room offered by MediaPlan, data collection becomes completely monitored, which is crucial for the research outcome. It also allows situational interference if needed.
• The viewpoint consists of diverse selection of purpose built sites (cameras and 1 way mirror).
• The focus group room provides audio, video and DVD playing facilities, ledges, shelving and whiteboards if necessary.
• The focus group may be rearranged for formal and informal meetings for 5-10 respondents.